Features
- Enterprise-wide
Marketing Campaign Management
- History
of all campaigns - with full response analysis
- Financial
and Marketing database fields may be used for campaign record selection
- Campaign
selection criteria may be stored in re-usable filters
- Budget
and actual cost management for each campaign
- Management
of segmented propositions
- Create
Mail, Fax, and e-mail shots automatically and based upon your customers'
preferred method of communication
- Create
telemarketing lists and assign your telemarketing and sales personnel
to specific call lists
- Produce
reports on your marketing lists and campaign details
- Integration
with geographical information systems
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